21st Century Sustainability

Sustainability is a word that vibrates with multiple meaning. There are some who insist it is code for a green company to rip away our comfortable lives and force us into granola-eating consumers. For others it means eliminating waste from the way we make and consume things, reduce toxic pollution, wear clothes made of recycled plastic and drive hybrid cars. But increasingly it means something far more valuable to a new emerging group of business leaders, economists and far-sighted consumers. For them sustainability means a whole new intention of business leadership. When leaders decide they are going to harness the imagination of all their stakeholders to create as much value as they can, the world changes. It’s about time.